Increase PPC & SEO Conversion With Email Nurture
With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the...
View ArticleGoogle Smashes U.S. Search Market Share Record, Closes in on 70%
In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S. Microsoft’s Bing also had a record month, hitting a less...
View ArticleCompetitive Intelligence: A Gift Waiting to be Opened
To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods...
View ArticleBing Top Searches of 2012: Those Kardashian People, iPhone 5 & Beyonce’s Baby
Bing’s Top Searches list is out and reads like a compendium of everything that is wrong with America. The iPhone 5 beat out the 2012 election in news, while Kim Kardashian, Justin Bieber and Miley...
View ArticleStrong IPhone 5 Sales Help Apple Overtake Android in U.S.
New data show that IOS has once again pushed past Android in the U.S. The statistics show that IOS now has a 48.1 percent share of U.S. smartphone sales, compared to Android's 46.7 percent share....
View ArticleYahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian
For the 12th consecutive year, Yahoo has revealed the most popular searches of the year. From memes and obsessions to scandals and viral photos, Yahoo managed to capture dozens of top 10 lists based on...
View ArticleTop 10 Countdown: Vital Online Marketing Tools
Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make...
View ArticleRecord Breaking 1.76 Billion App Downloads Over Holidays
Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app...
View Article3 Key Themes From Q4 Paid Search
Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a...
View ArticleGoogle Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs...
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the comparable quarter in...
View ArticleYahoo Grows Search Revenues, Paid Clicks, Profits
Quarterly search revenues climbed by 4 percent year-on-year, while paid clicks climbed by 11 percent over the same period. Yahoo's display ad revenue was down and the total number of ads sold dropped...
View ArticleFacebook Mobile Ad Revenues Surge, But Profits Slump
Facebook's fourth quarter results show that around 23 percent of its total fourth quarter advertising revenue ($305 million) came from mobile. Use of its network via mobile devices rocketed by 57...
View ArticleGoogle Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A Marin Software report says the move paid off – as PLAs surpassed...
View ArticleGoogle Has 4th Best Corporate Reputation [Poll]
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general public on corporate reputation. Google was fourth in the 2013 Harris Poll Reputation Quotient...
View ArticleGoogle Once Again Claims 67% Search Market Share
It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months, Google has...
View ArticleSocial Signals & Search – Reading the Tea Leaves
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search engines value by dissecting and interpreting...
View ArticleCreating a Social Engagement Plan in 4 Steps
A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You’ll want to think of this plan as being continuous or cyclical, so you can...
View ArticleWeekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick...
View ArticleRacing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]
Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and...
View ArticleGoogle Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices...
Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to...
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